8 Important Things to Do Before Expanding Your US Startup Business to the Philippines

8 Important Things to Do Before Expanding Your US Startup Business to the Philippines

If expansion is in your plans, the Philippines is an ideal choice. With its sustained growth and modernization, rich resources, and rife local and international trades, the Philippines continuously attracts many large multinational corporations looking to lower their costs and take advantage of competitive domestic wages and a highly educated workforce. Indeed, the country known as the "Pearl of the Orient" is an enticing site to expand one's business, but as with any new venture, the overseas expansion process does take time and requires careful planning.

1. Know the Legal Requirements

Tax codes and business regulations vary from country to country. That's why the company or its counsel must research tax laws, customs laws, import restrictions, corporate organization, and liability laws. Domestic legislation needs to be examined as well for issues arising under labor law, immigration law, customs law, tax law, agency law, and other producer/distributor liability provisions.

Foreign investors typically register and start a business in the Philippines through a Domestic Corporation or Branch Office. Corporations are more favorable in terms of administrative regulation while branches may be more advantageous tax wise. The important thing is you need to make sure all legal requirements are in order. Have a checklist of all the documents you need to accomplish such as a DTI registration or a business permit renewal.

2. Check the Language Barrier

Since Philippines is the largest English-Speaking Country, behind the US and UK that leads to none language barrier frustration. Aside from the ability to understand and speak in English, check the country's standards for humor, accepted puns or jargon, or even subtle gestures as they may not be the same as your domestic country's norms or idioms. Adjustments may need to be done accordingly.

3. Develop a Business Structure

It's difficult to know how to run a company. Is it a stand-alone company, a division, or a sales office? Also, keep in mind stuff like the level of autonomy you want over your company, corporate structure, future buyers and partners, human resources concern, and other legal specifications, as it will offer feedback and transparency as you expand the company.

4. Perform Due Diligence

It is important to consider the full implications of expanding your company to another country before you do so. Can your product be a hit in your hometown? Is there a need that a local corporation cannot meet? More specifically, compare your SWOT analysis to that of your competitors. It would greatly assist the company in determining what it can and cannot achieve, as well as future opportunities.

5. Consult a Professional

It's quick to read what you need to know about running a profitable company online in today's modern world. Though this is real, management tactics do not come in one-size-fits-all packages. What worked for someone else's company could not work for you, so tailoring your methods is highly recommended. You can prevent costly errors by bringing in an experienced specialist.

6. Have a physical Office

It's impossible to break into new markets without first establishing a physical presence. Having one encourages you to serve consumers according to their time zone and take advantage of locals who are familiar with the intricacies of travel. In the Philippines, there are several different types of offices, but the better ones are located in the bustling metros, such as the new offices in Makati, the functional offices in Taguig, and the convent offices in Manila.

7. Hire the right people

One of the most crucial aspects of starting a company is hiring a new staff. Make sure you just employ people who fit the job description you've written. But where do you look for and pair the right candidates with the right jobs? by including, in your comprehensive people strategy, a well-structured recruiting and selection program. Or better yet, by seeking the service of placement companies. They will not only save you time and money but ensure you are getting qualified and talented people to assist you in running your new locations.

8. Prepare your final Budget

Results from the above steps should provide sufficient data for stakeholders of the foreign company to develop a final budget that is aggressive yet attainable, and one that will be owned by your local team. The logical evolution of a successful company is to expand it. The Philippines is the place to go if you want to increase your chances of success by being in a bustling location. Apart from being a very cost-effective venue for company activities, it also has a talented pool of young people who can compete with the best in the world.

Benefits of Expanding your business in the Philippines

• Openness to new ideas and opportunities

Filipinos are more short-term oriented and are therefore receptive to changes and new ideas. The concept of fatalism also plays its share in this regard.

• Strong and capable workforce

The workforce in the Philippines consists of a large pool of skilled and highly trainable people. Being a U.S. colony for nearly 50 years left strong American influences and a high proficiency in English.

• Useful personal networks

Business in the Philippines is highly personalized and a lot of time is dedicated to building and nourishing relationships. In fact, most business contacts in the Philippines are established through friends or intermediaries.

• Domestic and regional market opportunities

Filipinos are a very consumer-driven population with nearly 90 million people. The domestic market therefore offers many sales market opportunities.

• Favorable economic setting

Since the early 1990s the government in the Philippines has introduced various incentives to create an investor friendly climate and attract foreign business ventures.


Hi, I'm Paul. If you enjoyed reading this article you might like to read also:

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