A Quick Guide to Facebook Terminology

Content a glance:

• General Definitions

• Pages Definitions - Facebook Page terms

• Insights Definitions - Facebook Insights Audience Terms

• Measuring Content and Engagement

• Facebook Management

What's Next?

Useful Facebook Terms Every Virtual Assistant (Social Media Assistant) Must Know

Whether you’re a beginner or expert social media assistant, it’s easy to get confused on Facebook jargon. The social network has a vast vocabulary of terms you probably never heard of but knowing the meaning and be able to differentiate each term will impact your Facebook strategy. I have collected some of the most used Facebook terms (general, pages, and insights) that will be useful in your marketing strategy.

General Definitions

Account Settings – This is a collection of choices available to guide Facebook users to manage basic account options. You can edit your name, email address, change notification preferences, turn on security features, activate Facebook mobile, and more.

App or Application - Facebook Apps on your iOS or Smart devices are designed by third parties. It has add-on features and functionalities to help advance your Facebook experience.

Badge - To share your Facebook profile, photos, or Page on your website or other websites, you will need a Facebook badge. A badge is a type of widget that is small and dynamic.

Chat - The best way to easily communicate with your friends on Facebook is through Facebook Chat. It works a lot like Facebook Messenger. This is a type of instant messaging service on Facebook like WhatsApp, SMS, and iMessage.

Event - This is one of the many features on Facebook where you can organize events, respond to invites from events, gather RSVPs, or be updated on what your friends are doing.

Follow – This is a way to receive updates from your Facebook friends, pages, or groups via your News Feed.

Friend - This is a term referred to people whom you share and connect with on Facebook. To connect with other Facebook members, you need to send a Friend request.

Groups – It is a dedicated space on Facebook where people connect with a common interest. An example of Facebook Group is Notes from VAs. In this group, people share updates, photos, messages, and documents about virtual assisting, freelancing, remote work, online jobs, or work-from-home.

Like – This is a way to show interest in what your Facebook friends posted, updates from pages you follow, discussions from groups you joined, or any updates from other Facebook members on your News Feed. When you click the like button, it shows positive feedback.

Messages – Similarly alike to email messages where it appears on your Facebook inbox. This includes chats, emails, text messages, and mobile messages from your Facebook friends.

News Feed: From your homepage, this is a list of updates. It can be links, photos, status updates, videos, App activities, and likes from groups, pages, and people you’re connected with.

Notes - A flexible feature on Facebook where you can publish messages in rich-text format, add photos, or tag people in your note.

Notifications – These are Facebook activity updates. Examples are if someone accepts your friend requests or any update to a Group you joined.

Poke – To get someone’s attention you can use the poke or simply say hi. When you Poke someone, they’ll receive a notification letting them know someone poked them and by whom.

Profile - It is a collection of your stories, experiences, and photos which tell your story. This also includes your personal information, profile picture, timeline, and biography. It can be private or public, but non-commercial use.

Search – To find something on Facebook, you can use this tool. You can search for events, posts, pages, photos, Groups, people, apps, or places on Facebook.

Social Plugin – A tool that other websites can use to give people social and personalized experiences off Facebook.

Tag – This connects a person, places, or pages. Examples are status updates or photos you tagged.

Ticker – It is an update of your friends' activity in “real-time”. To join in conversations, hover over a story, listen to music with friends, or keep up with the latest news are among its use.

Timeline – A part of your profile where you can see your posts or posts you’ve been tagged in.

Timeline Review – It is where you can accept or reject a post you’ve been tagged in.

Top Story – Stories Facebook algorithm finds interesting which is shown on your News Feed.

Trending – Topics and hashtags that became popular on Facebook based on trends, pages you’ve liked, or your location.

Pages Definitions - Facebook Page terms

About Section – To help people learn about your Facebook Page, this section contains some basic information.

Activity Log – It is used to help you manage your Page’s Timeline. It contains a complete list of comments, posts, or hidden posts. Page editor and manager can see your Facebook Page Activity Log.

Boost Post – A paid post which appears higher in News Feed. You may boost videos, status updates, photos, and offers.

Check-ins – To announce your location, you need to select a location from a recommended list where you checked in.

Cover Photo: A large picture at the top of your Facebook Page which anyone can see. Use a unique image that represents your business or brand.

Liked by Page – A list of Facebook Pages you liked.

Milestone – To highlight key moments such as events on your Facebook Page timeline, use milestones. It is a special type of Page post.

Offer – A way to share discounts on your product or services. If someone claims an offer, he/she will be notified via email to get the discount being offered.

Page – Facebook Pages help brands, businesses, or organizations connect with their clients or customers. Pages are customizable like Facebook profiles. Post stories, host events, add apps and more. People who liked and followed your Page will receive updates in their News Feeds.

Page Admin - When you create a Page, you automatically become the Page’s admin. To help manage your Page, you need to assign roles to other people like Page Editor.

Page Roles – Type of roles you assigned to people that will help manage your Facebook Page. These include advertiser, editor, analyst, moderator, and admin. They can use their own personal Facebook accounts and work on managing your Facebook Page from their accounts.

Pin to Top – When you pin a post, it will move to the top of your Page with a “pinned” icon noted on the top-right corner of the post. Only posts created by your Page can be pinned.

Post Attribution – Automatically all posts, Likes, and comments on your Page’s timeline will be attributed to your Facebook Page.

Posts to Page – Posts created by someone other than a Facebook Page admin.

Suggested Edits – This allows people to suggest information about your Page that might be wrong or missing such as category, phone number, or address. Page admins can confirm or remove information that’s been suggested.

Tabs – Section of your Facebook Page which keeps your Page organized. It helps people see specific content on your Page such as photos or events.

Verified Page – It is represented by a blue badge next to a Page’s name. This represents that the Facebook Page is a real or authentic Page of a brand or person.

Insights Definitions - Facebook Insights Audience Terms

Cities/Countries – The number of people who saw any content about your Page grouped by country or city, based on IP address.

Daily Active Users – The number of people who have viewed or interacted with your Facebook Page on a specific day.

Engaged Users – The number of users who clicked on one of your Facebook Page posts.

External Referrers - Number of views your Facebook Page received from other website URLs, not on Facebook.

Fans – People who liked or followed your Facebook Page.

Friends of Fans – Friends of people who liked or followed your Facebook Page.

Gender and Age – A demographic metrics detailing the percentage of people who saw any content about your Page for each age and gender bracket.

Language - Number of people who saw any content about your Page grouped by language.

Like Sources - This is the number of times your Facebook Page was Liked. It lets you see where your likes come from.

Monthly Active Users - Number of people who have viewed your Facebook Page or interacted with it during the past 30 days to determine your Facebook Page influence.

Net Likes – Number of people who liked or unliked your page over a specific period.

New Likes - Number of unique individuals who Liked your Facebook Page.

Organic Reach – The number of unique individuals who saw a specific post from your Page on their News Feeds, tickers, or directly on their Pages.

Other Clicks - Number of clicks on the Page title or to “see more.”

Paid Reach - Number of unique individuals who saw a post from your Page through a paid source like a Facebook Ad or Promoted Post.

Post Reach - Number of people who have seen your post.

Reach - The number of people who received impressions of a Page post.

Story - Ways people can interact with your Page such as tagging your Page in an uploaded picture, responding to an event you posted on your Page, liking, commenting on, or sharing a post from your Page, mentioning your Page within their posts, answering a question you asked on your Page, liking your Facebook Page, checking in to or recommending your Page.

Total Likes - Number of unique individuals who have clicked the button to Like your Facebook Page.

Total Reach - Number of unique individuals who have seen any content related to your Facebook Page.

Unlikes - Number of unique individuals who have unliked your Facebook Page.

When Your Fans Are Online - This shows you when the people who Like your Page are on Facebook content.

Where Your Page Likes Happened - This is the number of times your Facebook Page was Liked, broken down by where it happened.

Viral Reach - Number of unique individuals who saw a specific post from your Page. It can be through a story published by one of their Facebook friends.

Measuring Content and Engagement

Audience Retention – A detailed view “percentage” of all video views, either short or long videos.

Daily Page Activity - Different ways people engaged with your Facebook Page on a specific date. You’ll be able to see recent reviews posted, photos or videos post on your page, post from fans, and mentions of your Page.

Daily Story Feedback – Number of likes and comments on your stories.

Impressions - The number of times a post from your Page is displayed, whether the post is clicked or not.

Media Consumption - Number of times a piece of media content “clicked or viewed” that you published on your Page. It can be a video, photo, or audio clip.

Page Content or Post Feedback - Number of Likes and comments on stories published in your Page’s News Feed.

Facebook Management

Page Views - The total number of times your Facebook Page was viewed.

Pages to Watch – To compare the performance of your Page and posts with similar Pages on Facebook.

Post Views - The number of times a story published on your Facebook Page News Feed was viewed.

Tab Views - Total number of times each tab in your Facebook Page was viewed.

Video Views - The total number of times a video posted by your Page was viewed.


Hi, I'm Paul. If you enjoyed reading this article you might like to read also:

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Or check Notes from a VA - The Ultimate Guide to a Successful Virtual Assistant Career for more helpful tips.

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