How to Build Your Online Presence for your Virtual Assistant Business
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To build your online presence for your virtual assistant business can be tiring, confusing and frustrating especially if you’re not web-savvy. It can be less frustrating if you know how and where to start. The world continues to evolve especially with the web. We need to start building our business online and create a strong online presence. To help you get started, here are some tips so you can start building your online presence immediately.
The terms online presence or web presence is far from being the same thing. Online presence is the existence of a business or individual which can be found on the internet via an online search. An example is an individual who only has a Facebook or Linkedin profile. Web presence is a website of an individual or company. A lot of companies and/or businesses have websites as well as individuals like doctor, chef, engineer, actor, blogger, fashion designer, actress, photographer, baker, Youtuber, etc. To date, everyone knows what a website is and its purpose.
Most likely, consumers “buyers” start their search for products and services online. Therefore, most businesses, companies, and professionals have websites. Besides building your company or professional brand, an online presence will bring in more sales. It might seem overwhelming, but it does not have to be. It always starts with an online profile or website. A website contains information about your business. This will be used on your website and other social media network. This is not simply a letter that tells what your business, profession or company is about. It takes more than that. Firstly, explain what your company, business or profession does and what products you sell and services you provide. Secondly, present your achievements and growth. Thirdly, it is about your goals, what you need to achieve and what are your plans to reach it or make it happen. Through this clear idea about your business, company or profession, consumers might align themselves with you.
Not every company, business, or profession has the same goals, so you need to align your decisions with your goals before you decide to build your online profile. Be aware of the advantages as well as disadvantages.
Advantages of an Online Profile for Your Business
• Creates trust – Time spent creating your online profile will never be wasted. Consumer's “buyers” feel more comfortable dealing with your business or company. To identify if your business or company is legit, a lot of consumers do a quick check through an online search.
• Brand Building – One of the aspects of building your brand is through your online profile. Take note, to build a solid reputation and brand, promise only the things you can deliver to your costumers.
• Free Advertising – An online profile adds value. Through this, you can promote and advertise your business in a professional manner online.
• Accessibility – Having business information online will help a customer find, reach and contact you easily. It’s now the computer age, people are not using phone books and yellow pages anymore. It’s very frustrating for costumers if you have no contact details online. Do note that you must update your online information if changes take place. It’s also frustrating for costumers when they find outdated contact information about your business.
• Larger audience – With your online profile, you can easily reach a larger audience. Millions of online users or “potential costumers” can now reach your website.
Disadvantages of an Online Presence for Your Business
• Spam - If your customers can reach your company profile, so can those annoying spam senders. What will the internet be without spams? Thankfully, we have spam folders, spam filters, and plug-ins to prevent spam problems. If we don’t have spam folders, our inbox might eventually explode.
• Competition – Yes, there is a lot of competition online. This starts to sink in the soonest you start to build your website. Use your online presence to distinguish yourself.
• Downtime – Despite downtime is rare, there are times when it crashes or slows down. To avoid this, use a good hosting company like GoDaddy or Bluehost. Also, to avoid a drop in your site’s ranking, ensure that your website loads quickly.
• Bad Reviews – Going online, can ruin your business reputation. An example would be a customer having a bad experience with your product or services and writing a negative review. But no one is perfect and you’re not alone. A lot of companies and businesses have bad reviews. You need not worry about bad publicity if you have more good reviews than bad.
When done correctly, there can be more pros than cons. An online presence of a business or company profile can be positive or negative. Any business should keep up with the trend, be aware of, digital marketing. If your business marketing efforts are still offline, then it’s time to take a lift and explore a new world of opportunities through online marketing.
• Create a Website
When building an online presence or website, the very first thing you need to do is choose an audience, a niche, and a specialty. Once you have done this, choose the name of your business. To save time and hassle, I suggest naming it after yourself. By using your own name, you can create an online presence fast for your Service-Based or VA Business. If you decide to incorporate or become an LLC, it would be easier. Take note, if you do not know how to create a website, you can hire someone else to do it for you./p>
• Set Up Social Media Accounts
Once you have built your website, set up your social media accounts. It must reflect your business niche using your real name. Your Linkedin Page and main Facebook Page must be in your name. Use your real name. Using the recommended sizes and styles for the platform, put up a nice headshot. Fill out all your profiles completely. You don’t have to be on all social platforms. Only use the ones your audience uses in large numbers.
• Create Valuable Content
The most important step in building your online presence is content. Content for your website and social media accounts. This will help people to find you online. Content that you can put on your website and social media accounts are the following: About page, blog posts, bonuses, cartoons, case studies, cheat sheets, checklists, coupons, downloadable files, FAQ page, images, infographics, interviews, landing pages, legal stuff, logo, maps, media page, Newsletter archives, podcasts, presentations, publish a book, QR codes, reviews, sales pages, statistics, tag line, templates, tip sheets, tutorials, video, white papers, etc.
Content must start from your website that will be shared with your audience. The right content directed to your ideal clients will build a good reputation. Clients will know that you’re the one who understands their niche and audience. That’s how you can prove what you say you can do. Take note, you can use private label rights content or hire someone to write for you.
• Promote Everything You Do
If people cannot find you, then they won’t know to order your services. When promoting your business online, make it simple for them to find you. Simply promote everything that you do. Be part of an online community. Help others freely. Through this, people will notice you, and they will contact you.
So, how do you promote it? Let’s assume you have a strong online presence through your website with a good checkout system. Everything is perfectly set as it should be then you created a new service. Now, you want to market it.
• Create a landing page for the service.
• Create a blog post about the problem.
• Link the service within the blog post or on a popup or under.
• Create a freebie that solves part of the problem and answers the “why” question.
• If you make a freebie, make another landing page for it.
• Link to the freebie in your blog post as a content upgrade.
• Ensure you’ve connected this to your email list so that you can get them on it.
• Promote the blog post on all social networks (where allowed).
• Ask friends to share the blog post.
• If you have affiliates, let your affiliates share the blog post and get credit.
• Send your current list of the information too.
• Create a video from the blog post (could be a webinar or Facebook Live)
• Repeat promotions for the video.
• Do this more than once.
• Do you see how it all goes together?
But, creating a service isn’t enough? Work to help people get to know you. Develop the “know, like, trust factor”. They will feel the affinity in you because they like you. So, they will look at your profile, visit your website, read your articles or blogs, follow you on social media, sign up on your newsletter, or join your email list. They will willingly buy your products or order your services if you show them your worth “value”. Through a well-planned and executed online presence, you will attract your ideal clients.
Build the foundation first then start creating your web presence. The information must be visually appealing and compelling. Good content is the key. If the contents are presented correctly, it will be huge, and you can successfully sell your products and/or services. Below are some of the important elements that will help you to improve your web presence:
• A well-optimized website and/or social media pages – An aesthetically appealing and properly organized website and/or social media pages are important. Social media pages refer to your Facebook page, Linkedin profile, Instagram account, Twitter profile, Pinterest pins, YouTube videos, etc. It will help guide your online visitors instantly understand what your business is about and what it offers. How to do this? Design and build a compelling website, blog, and social media pages. Add in important elements like logo, tagline, images, words or texts, hashtags, links, pages, etc.
• Keywords - Once you have established the concept of your web presence, start building it including the keywords needed for your target market. This is the first step in establishing your web presence. A well-placed, understandable, and appropriate keywords aka “targeted keywords” are very important. How? Carefully research keywords appropriate for your niche then build content adding in those important keywords properly. Without keywords, a website will stagnate and will not be successful. Do understand that it takes more than a beautiful-looking website to achieve the success of any business online.
• A clear market definition
• A clear focus on your target connections and target market
• Complete social media profiles – As stated above, social media pages refer to your Linkedin profile, Facebook page, Pinterest pins, YouTube videos, Twitter profile, Instagram account, and a lot more. A complete social media profile includes a profile image of yourself or a logo which represents your business, well-written and concise bio or About, links to your website and other social media accounts, a well-organized buttons on your social media profiles, and lastly the most important thing is the content you posts on your social media pages like words, texts, images, links, hashtags. But, creating social media profiles is not enough, you need to stay consistently active. How? Through posting compelling content, interacting and responding through like, follow and comment, as well as updating your profile. The more you interact with people, the more they will start to trust you and to find you to be credible and knowledgeable. You will start to understand how much the interaction contributes to the success of your business.
• A strategy on how to gain fans, followers and business connections
• A strategy on how to promote yourself and/or your business and disseminate your marketing messages
• A consistent high volume of traffic from your web visitors – Getting people to visit your website is the next important element. The more traffic you drive to your website, the better it will be for your business. How? Through keywords and key phrases. If keywords are placed appropriately and effectively on your website’s content, people will visit often.
• Capture and convert leads effectively – The purpose of your online presence is to effectively capture leads. What are the leads? Leads are potential people who can become your clients. How leads are captured? Through email marketing using a newsletter as a hook. Examples are Mailchimp and GetResponse. Once you captured the prospective leads, use a well-strategized email marketing campaigns to convert your leads into customers.
If you find one or any of the concepts missing most likely you only have a website, not a web presence. To make a successful web presence, you need some adjustments with the missing concepts you identified on the list. Now that I have carefully explained in detail the difference between an online presence and a web presence, you will be able to analyse what you have and what you need. To create a successful marketing campaign, your entire web presence must be used together. You need to share yourself and of your business more and more. The time is now, build your online presence for your virtual assistant business.
Hi, I'm Paul. If you enjoyed reading this article you might like to read also:
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