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Real Estate Virtual Assistant

Do you have a real estate brokerage? Do you have the administrative manpower you need to grow your business? A competent Real Estate Virtual Assistant can take repetitive, mundane tasks off your plate so that you can focus on selling more property than ever before.

What Is A Real Estate Virtual Assistant?

A real estate virtual assistant is someone who provides various services related to the real estate business from a remote location.

They offer a variety of services, like:

• Finding property details

• Data entry and management

• Cold calling and lead generation activities

Why should you hire them?

Getting involved in routine, repetitive work such as managing paperwork will leave realtors with little to no time to grow their own business.

Benefits of Hiring A Real Estate Virtual Assistant

Here’s a closer look at the main benefits of hiring a real estate virtual assistant:

1. Increase Business Productivity

Realtors need to perform a variety of non-core tasks that can’t be avoided, such as:

• Managing paperwork and contracts

• Updating property databases

• Sending follow-up emails

• While these are essential tasks, they can all be managed remotely

Involving your in-house team in such tasks (or doing them yourself) isn’t ideal.


It takes away valuable time and resources that you could spend on core tasks that actually need your input, such as managing open houses!

How does a real estate virtual assistant help?

As real estate virtual assistants are experienced in such jobs, they’ll be able to complete them efficiently. This frees up your staff to focus on core business activities, like closing new leads.

2. Save On Hiring And Training Costs

Whichever way you look at it, hiring is an expensive task.

While an employee requires a salary, you need to spend time finding the right ones and screening them thoroughly. Additionally, you’ll even have to spend resources training them for the job.

Then why hire a virtual assistant?

Here’s why:

A. Lower Salaries And Overheads

Paying a top-notch virtual assistant is usually cheaper than paying a full-time employee.


As most real estate virtual assistants charge hourly rates for the task, you only need to pay for the work they do. You also save up on electricity, internet and other office expenses as the assistant works remotely and is responsible for their work environment.

B. Minimal Training Costs

Real estate virtual assistants also reduce your training costs significantly.


As most of them have excellent real estate industry experience, they know the drill and require little to no training. You can also assign them to specific tasks based on their expertise so that they do not need to be trained!

And that’s not all.

If you want to save costs further, you can consider delegating all the non-client facing work to a real estate VA in countries with lower salaries. For example, if you’re a realtor based in the United States, you can outsource to countries like the Philippines to save costs.

3. Find Better Work-Life Balance

Real estate agents often live a busy life with long and exhausting workdays.

Unanswered emails, constant phone calls and messages can make it very difficult for them to take time out for themselves.

Task of a Real Estate Virtual Assistant:

• Managing your Social Media Presence

Different Businesses across industries have realized the benefits of building a powerful presence on social media. The real estate industry is no different, according to a recent survey by the National Association of Realtors, 77% of realtors actively use social media for real estate in some way, shape or form. It takes more work to maintain a relevant social media presence, it considers using right hashtags, using Insta-worthy pictures and the schedule of your posting. According to a Social Media Examiner survey, well over 64% of small businesses interviewed said that they spend upwards of six hours per week on social media.

• Post, Design and Maintain Listings

As a realtor, chances are, you make use of a handful of sites to list all of your properties. You can't possibly imagine constantly keeping these up to date, while keeping up with your client base and developing new business. A real estate Virtual Assistant constantly maintaining your listings, you can rest easy knowing that your listings are always up to date and focus on the things that you do best, things like actually selling property.

• Verifying and Setting up Appointments with Buyers/Sellers

A virtual assistant can handle incoming and outgoing phone calls. A good real estate VA will have an excellent command of the English language and will have absolutely no issues speaking to customers, answering general inquiries and setting appointments. Most people calling a realtor's office are generally calling in to ask simple questions that can be resolved in a manner of seconds, like finding out open house times or checking if a certain property is still on the market.

• Property Research

This is probably one of the most time-consuming tasks in your office but for good reason, if done right, it can provide an incredible amount of value to your business. But as with anything of this nature, it tends to be quite repetitive and mundane which is why it's best to leave it with a VA so that you, can focus on following up, resurrecting and closing deals.

• Property Research

• Responding to Email and Live Chat Inquires

It's no surprise that most realtors get a ton of email. Those emails really do add up. If you have live chat enabled on your website, chances are it's the same deal. Your real estate virtual assistant will deal with all the minor, less-important so that you can focus on replying to the ones that really do matter.

• Managing your Budget and Receivables

Last but not least, your Real Estate Virtual Assistant will be able to keep track of all of your expenses, bills, reimbursements and payroll and make sure that everything is organized in one coherent system. It's best to leave it with a professional so that you’ll be able rest easier at night knowing that your books are always balanced, your staff and bills are paid on time.


Hi, I'm Paul. If you enjoyed reading this article you might like to read also:

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Or check Notes from a VA - The Ultimate Guide to a Successful Virtual Assistant Career for more helpful tips.

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