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What is a Web Designer?

A web designer is an IT professional who is responsible for designing the layout, visual appearance and the usability of a website. A good web designer needs to have both creative graphic skills and technical skills. They need to be able to visualize how a site will look (the graphical design of the site) and how it will function (conversion of a design into a working website).

The term Web Designer is often incorrectly interchanged with the term Web Developer and vice versa. A web developer is most likely to be a software developer who uses programming languages to build more complex interactions on a website, such as database integration.

What skills and knowledge do employers look for?

You don't necessarily require advanced training to work as a web designer. Many web designers, on the other hand, have backgrounds in other design fields or have received formal or self-taught instruction in web design tools.

Skills of the skills are usually associated with web designers include:

• Good working knowledge of one or more of the following web designer packages: Dreamweaver, Photoshop, Fireworks, Flash

• The ability to create compliant XHTML and CSS, not always using one of the packages shown above

• An understanding of scripting languages such as JavaScript, PHP and .NET is often desirable

• The ability to work to tight deadlines

• Strong creative skills

• Up-to-date skills online with technology and software developments

• The foundation of a web designer’s job is XHTML and CSS. These two combine to create the Web as we know it today. A good understanding of these two skills is essential for success in this field.

What could I expect to earn as a web designer?

Web design salaries range from £15,000 to £40,000 a year, based on experience and a person's specific ability set. According to IT Jobs Watch, the average current market wage for a junior web designer is £21,465 and for a senior web designer is £34,067, up 10.25 percent from the previous year's span.

What are the career progression opportunities?

Many major IT corporations, both public and corporate, have in-house architecture teams. If you work for such a company, you can advance your career by becoming a design team manager or by extending your current skill set to become a web developer, which covers both web design and production. Finally, a person may work as a freelance artist. While there is stiff competition for contracts, professional web designers have a bright future. As an average daily rate, a web designer contractor can expect to earn up £265 per day.

What is Web Design?

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization.

Work of a Web Designer?

A web designer is responsible for a website's look, style, and, in certain cases, content. For example, appearance refers to the colors, font, and images used. The way material is organized and classified is referred to as layout. A successful web design is simple to use, aesthetically appealing, and appropriate for the website's target audience and brand. Often websites are created with the aim of being as simple as possible.

The 2 most common methods for designing websites

• Responsive Design- content moves dynamically depending on screen size

• Adaptive Design- the website content is fixed in layout sizes that match common screen sizes

Maintaining consumer trust and interaction requires an interface that is as compatible as possible across platforms. Since responsive design may be challenging in this respect, designers must be cautious about giving up influence of how their work appears. While they will need to expand their skill set if they are still in charge of the material, they would appreciate getting the benefit.


A web designer is responsible for creating the design and layout of a website or web pages. It and can mean working on a brand new website or updating an already existing site. Their role is different to web developers, who specialize in making web designs a reality or writing code that dictates how different parts of the website fit together. However, there can be crossover between the two roles.

Responsibilities of the job include:

• Creating website designs

• Producing sample sites

• Meeting with clients to discuss requirements and/or project progress

• Demonstrating and receiving feedback about draft sites

• Keeping up to date with recent technological and software developments

• Developing skills and expertise in appropriate software/programming languages such as HTML and JavaScript

• Creating products that are user-friendly, effective and appealing

• Digital retouching and image editing

• Working as part of a multidisciplinary team

Typical employers of web designers

• Software companies

• IT consultancies

• Specialist web design companies

• Large corporate organizations

• Any organization that uses computer systems

• Self-employment/freelance work is often possible for individuals with appropriate experience. Vacancies are advertised online, by careers services and by recruitment agencies

Key skills for web designers

• Imagination

• Creativity

• Patience

• Attention to detail

• Analytical skills

• Communication skills

• Technical ability

• Excellent IT skills

• SEO knowledge

• Experience of using programmers such as Photoshop and InDesign


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