YouTube Terms Every Video Creator Must Know

Creating videos and uploading them to YouTube can be a quick road to fame and fortune for some. But the road ahead can be difficult to navigate and can be tricky for beginners. So, in order to get there faster we’ve compiled a list of Youtube terms every video creator should know. Because knowing these essential terms can mean the difference between a successful YouTube Channel and one that’s struggling to gain subscribers.

* Note: Some of the terms listed here are not standard YouTube words/phrases, but are used by YouTube analytic tools, Maker studios, and many more.

Community Guidelines:

A list of Do’s and Don’ts and other guidelines you need to know before you upload your video. These may include violent or graphic content, copyright, threats, and nudity or sexual content. Check out the official community guidelines.


these are clickable, customizable text or images that appear in your video. It can encourage your viewers to take additional actions like view your playlists, go to your website, or watch another related video.

Branding Watermark:

This is a branded image which can be your channel’s logo that viewers can click on to subscribe to your channel. This is a great way of increasing your subscribers.

Calls to Action (CTAs):

This is when you ask viewers to take specific actions like subscribe, like a video, or hit the notification bell.

Closed Caption (CC) and Subtitles:

You can add your own subtitles and closed captions to help viewers with hearing impairment or those who need subtitles in their own language.


You can post news, updates, announcements, and other information. These messages will appear in your subscribers feeds.

Community settings:

This will allow you to review comments and report, hide , or check to filter out spam.


This is your profile picture or sometimes referred to as your channel icon. This can have a large impact on how viewers can easily identify your account and find your contents.


Copyright-protected materials can be music, movies, TV shows, games, books, etc. Click Here for a detailed explanation of copyright laws by YouTube.

Content ID appeals:

If your video contains copyright-protected material, then you could get a content ID claim. The owners of the copyright could set up a content ID to block it from being viewed in YouTube. However, if you believe your video has been falsely flagged for copyright infringements then you can dispute it via the content ID appeals Process of YouTube.

Stream now:

You can do live streaming of Events as a way of engaging your viewers and creating interest for your channel. After the live streaming you can make the recording available to your viewers.


This feature allows you to tag collaborators for your video and link them to their channels. However, this feature is only available for channels with more than 5000 subscribers.


This is when you add keywords or phrases that will help with search result rankings. This increases the chance of people finding your video when they search for it online.


You can host different events in your YouTube channel. Events like video game marathons, live video music concerts, seminars, etc. There are options to change privacy settings and redundancy.

Embedded Videos Sources:

Embedding a code in your video allows people to post that link on different websites. When people click on that link it brings them to the video in your channel. This is a great way to increase your views and subscriptions.

Teaser/ trailer:

Creating a teaser or a trailer for your channel can help potential subscribers know what your channel is all about. A teaser is much shorter than a trailer and can be used to build up anticipation for an upcoming event.


Also known as an End card or simply the End. You can use the last few seconds (typically 5-20 seconds) of your video to promote your merchandise, sponsors, website, or you simply want to give a shout out to some people.

Channel Audience:

You can find out how many new and current subscribers you have on your channel. Equally important is to find out how many people unsubscribed to your channel.


This is a small picture with a text describing your video. A good thumbnail should be inviting, relevant, and creative. If properly done it can help increase the number of views for your video.

Top Performing Videos:

You can compare your top videos (most viewed) to those of other channels that might have a similar audience.

Channel Social Media Stats:

Checking how much engagement (likes, shares, comments) the video you posted in social media can help you create contents that people might find interesting.

Longer videos:

By default unverified YouTube accounts can only upload videos up to 15 mins long. By verifying your YouTube account you can upload videos longer than 15 mins.

Video Editor:

It’s an built-in feature by YouTube and is available in the CREATE section of creator studio. It gives you basic editing tools like trimming clips from beginning to the end of the video.

Featured content:

This appears at the bottom left of all your videos while it's playing. This helps encourage your viewers to watch a specific video you’re trying to promote.

Lifetime gains of the Channel:

This is where you see the growth of your channel and customize to see which report you’d like to see. It could be new subscriptions, likes and dislikes, engagement via viewer comments, etc.


If the videos in your channel get enough views and likes then companies might contact you so they can place ads in your videos. Get more viewers to watch your contents so you can get more offers from companies to place their ads and pretty soon you’ll be swimming in cash.


These are the statistical reports of the age, country or region, gender of you subscribers and viewers. You’ll also get reports like what devices they used to watch your videos if it’s mobile or desktop.


This can affect how viewers can search and find your video on YouTube. This can be added while you're uploading your video and gives a short description of the title, thumbnail, tags, and captions of your video.

Top Countries:

Understanding which country or region your viewers come from can help you create contents appropriate for your audience.

Paid content:

While the vast majority of YouTube users are classified as free users there are some contents that are only available to paying YouTube accounts.

Top YT Keyword Searches:

When you know what people commonly type in the search field both in YouTube and in other search engines. Then, you can include those keywords in your video title or description to increase the chances of your video being found.


This is when you use SEO (search engine optimization) to your advantage so people can find your videos when they use search engines like Google or Yahoo. Using relevant phrases and keywords are some of the things that can help with your optimization.


Hi, I'm Paul. If you enjoyed reading this article you might like to read also:

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Or check Notes from a VA - The Ultimate Guide to a Successful Virtual Assistant Career for more helpful tips.

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